RHINO SPLITS / UX DESIGN
CHALLENGE STATEMENT
A person who feels frustrated about paying friends back, paying bills, buying items, needs to use ATM, cash, but faces lines, finding ATM, costs, dirtiness, bulky items.
ULTIMATE GOAL
Become the go-to company for peer-to-peer financial transactions. In other words, “the google” of Fin Tech.
RESEARCH GOALS
Discover what users value and need when making payments to friends. Discover how and where users are frustrated when making payments. Discover usage inclinations and desires.
DESIGN PROCESS
USER RESEARCH INTERVIEWS
Interviews were conducted on March 21st and 22nd over the phone and over Discord. Interviewees were three males in their 20’s, and a female in their 50’s.
KEY PERSONA
Personas are an average representations of different users used to inform design decisions. Personas are used to describe different preferences, needs, habits, attitudes, and goals.
QUICK INSIGHTS FROM INITIAL INTERVIEWS
I listed the key insights that stood out from my interviews:
TEAM CARD SORT
Below is a card sorting exercise performed with my team. Collectively, we highlighted and organized certain key topics that our interviewees expressed concern for from our initial interviews. We grouped user goals and concerns into like categories to identify addressable topics.
INFORMATION ARCHITECTURE
User insights were used to create user flows. A site map was built to support user needs through their journey.
JOURNEY MAP
A journey map is used to discover questions and emotions user might have at different landmarks throughout their journey through a service or product. Journey maps help give us an overview of how the user might approach a given task or step. This is useful to empathize with the user’s challenges.
HIGH FIDELITY SCREENS
MOCKUPS
HI-FIDELITY PROTOTYPE
LESSONS LEARNED FROM CONDUCTING INTERVIEWS
Record everything if at all possible. Quick notes will never outclass a recording. A recording will always have additional detail such as inflection of voice which could indicate hesitation from the user. Discovering frustrations with current journey and process is valuable.