REDPEPPER / SNAPCHAT GEOFILTERS
This project was aimed at being fun activity for clients and guests participate in while visiting redpepper's space. redpepper has such a beautiful work space. What better way to commemorate your visit than to snap a pic? The geofilters come in two themes: redpepper branded and Winter themed.
WHAT IS A SNAPCHAT GEOFILTER?
Snapchat has different filters built into its app. Depending on what city you are in, you will see a filter for your city. Your phone knows what filters to present on your phone based on your physical location. Each filter has a mapped geo fence. If you are not inside the fence, you do not see the filter. If you are inside the fence, have at it and take a fun photo!
REDPEPPER THEME
WINTER THEME
We purposefully chose winter for this project to be all inclusive for those that might not celebrate Christmas. My process lead me to a winter wonder land type theme.
IDEATION
Below are the different options I presented to the client. I created slight variations of the established triangle and line shapes used throughout redpepper’s existing branding. These options were evaluated by the project manager and art director.
GEO-FENCE price estimation
This green box on the map is the geofence. I drew the fence to include redpepper’s whole building. If your cell phone is within this area, you will have access to the snapchat filters. Snapchat’s website will tally up an estimate for the duration and size of your geo-fence.
