CHARGER SKATECLUB / BRAND IDENTITY
My brother started a skate club at his university and asked me to help him develop the look and feel of the club. Knowing that the club organizes downhill jams and races, I set out to make the logo to represent the fluidity and movement that one feels when boarding down a mountain. They mostly ride long boards, so I used a triangle to represent a mountain and knocked out an "S" for "skate", but it also represents the sweet sweet curves of a mountain pass.
